2022
Challenge
Solsten sought to transform one of the world's largest gaming psychology datasets into a compelling thought-leadership report capable of communicating behavioral insights gathered from more than 500,000 players across 250 countries and territories. The challenge was presenting complex analytical findings in a format that felt approachable, engaging, and visually memorable.
Role
Design Lead
Deliverables
Marketing Assets




Solution
To support the report's focus on human behavior and player psychology, we developed a visual system inspired by the concept of individual traits existing within interconnected "bubbles." This approach informed the design language throughout the report, creating a cohesive experience that balanced data visualization, storytelling, and brand expression while helping audiences navigate complex insights.








Challenge
Solsten sought to transform one of the world's largest gaming psychology datasets into a compelling thought-leadership report capable of communicating behavioral insights gathered from more than 500,000 players across 250 countries and territories. The challenge was presenting complex analytical findings in a format that felt approachable, engaging, and visually memorable.
Role
Role
Design Lead
Design Lead
Deliverables
Deliverables
Marketing Assets
Marketing Assets
Tools Used
Tools Used
Figma, Photoshop, Illustrator, After Effects
Figma, Photoshop, Illustrator, After Effects



Solution
To support the report's focus on human behavior and player psychology, we developed a visual system inspired by the concept of individual traits existing within interconnected "bubbles." This approach informed the design language throughout the report, creating a cohesive experience that balanced data visualization, storytelling, and brand expression while helping audiences navigate complex insights.
Solution
To support the report's focus on human behavior and player psychology, we developed a visual system inspired by the concept of individual traits existing within interconnected "bubbles." This approach informed the design language throughout the report, creating a cohesive experience that balanced data visualization, storytelling, and brand expression while helping audiences navigate complex insights.

