Fanduel
2022
3D Asset Library

Challenge

FanDuel's creative teams relied on a limited library of casino and sportsbook assets that created challenges around flexibility, scalability, and long-term usability. Existing photography-based elements often required additional editing, were limited to specific angles and compositions, and became difficult to refresh across evolving campaigns.

The opportunity was to modernize FanDuel's creative toolkit by developing a more adaptable system of high-quality 3D assets that could support faster production, greater consistency, and expanded creative possibilities across marketing channels.

Role

Designer

Deliverables

Asset Package

Solution

I developed a collection of fully rendered 3D brand assets designed to provide greater creative flexibility across FanDuel's casino, sportsbook, and promotional experiences. The library included branded coins, poker chips, playing cards, and sports-inspired assets that could be easily updated, repositioned, and rendered for future creative needs.

By creating reusable assets instead of relying on static imagery, the system provided designers with a scalable foundation for developing campaign visuals across digital, social, print, OOH, and event applications while maintaining brand consistency.

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LoL Worlds

Previous Project

State of the Player

Fanduel
Fanduel
3D Asset Library
3D Asset Library

Challenge

FanDuel's creative teams relied on a limited library of casino and sportsbook assets that created challenges around flexibility, scalability, and long-term usability. Existing photography-based elements often required additional editing, were limited to specific angles and compositions, and became difficult to refresh across evolving campaigns.

The opportunity was to modernize FanDuel's creative toolkit by developing a more adaptable system of high-quality 3D assets that could support faster production, greater consistency, and expanded creative possibilities across marketing channels.

Role

Role

Designer

Designer

Deliverables

Deliverables

Asset Package

Asset Package

Tools Used

Tools Used

Blender 3D

Blender 3D

Solution

I developed a collection of fully rendered 3D brand assets designed to provide greater creative flexibility across FanDuel's casino, sportsbook, and promotional experiences. The library included branded coins, poker chips, playing cards, and sports-inspired assets that could be easily updated, repositioned, and rendered for future creative needs.

By creating reusable assets instead of relying on static imagery, the system provided designers with a scalable foundation for developing campaign visuals across digital, social, print, OOH, and event applications while maintaining brand consistency.

Solution

I developed a collection of fully rendered 3D brand assets designed to provide greater creative flexibility across FanDuel's casino, sportsbook, and promotional experiences. The library included branded coins, poker chips, playing cards, and sports-inspired assets that could be easily updated, repositioned, and rendered for future creative needs.

By creating reusable assets instead of relying on static imagery, the system provided designers with a scalable foundation for developing campaign visuals across digital, social, print, OOH, and event applications while maintaining brand consistency.

Cinema Icon 5

Previous Project

State of the Player

Next Project

LoL Worlds

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RyanFett © 2026 All rights reserved

LinkedIn

Resume

RyanFett © 2026 All rights reserved