Comcast
2022
Goal
Challenged with creating a new look for Fusion's third season, my goal was to embody the authentic spirit of Philly. It was essential for this season to resonate deeply with the city and its passionate fans. Through the use of gritty textures, vibrant colors, and carefully crafted typography, we effectively captured the essence of Philadelphia, renowned for its toughness. This season marked a meaningful homecoming for the Fusion, revealing a bold new identity that made a powerful statement.
Role
Creative Director
Deliverables
Brand Assets
The Process
Creating this guide from scratch demanded meticulous attention to detail and plenty of hard work. Drawing inspiration from the Philly's iconic graffiti, I personally painted, photographed, scanned, and assembled these artistic assets to authentically capture the artwork that defines this city.
Comcast
Goal
Challenged with creating a new look for Fusion's third season, my goal was to embody the authentic spirit of Philly. It was essential for this season to resonate deeply with the city and its passionate fans. Through the use of gritty textures, vibrant colors, and carefully crafted typography, we effectively captured the essence of Philadelphia, renowned for its toughness. This season marked a meaningful homecoming for the Fusion, revealing a bold new identity that made a powerful statement.
Role
Role
Creative Director
Creative Director
Deliverables
Deliverables
Brand Assets
Brand Assets
Tools Used
Tools Used
Photoshop, Illustrator, Indesign, After Effects
Photoshop, Illustrator, Indesign, After Effects
The Process
Creating this guide from scratch demanded meticulous attention to detail and plenty of hard work. Drawing inspiration from the Philly's iconic graffiti, I personally painted, photographed, scanned, and assembled these artistic assets to authentically capture the artwork that defines this city.
The Process
Creating this guide from scratch demanded meticulous attention to detail and plenty of hard work. Drawing inspiration from the Philly's iconic graffiti, I personally painted, photographed, scanned, and assembled these artistic assets to authentically capture the artwork that defines this city.