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2022
Challenge
To celebrate Nike's partnership with T1, we set out to create a limited-edition apparel collection that united two globally recognized brands while appealing to both traditional sportswear consumers and esports fans. The challenge was developing a visual language that honored Nike's performance-driven heritage while reinforcing T1's evolving identity during a pivotal moment for the organization.
Role
Creative Director
Deliverables
Apparel Design
Solution
I led the creative direction and apparel design for the collection, building a visual system around T1's newly reimagined identity. By combining bold typography, minimalist compositions, and premium product execution, the collection created a cohesive launch campaign that extended across apparel, retail environments, social media, and promotional materials. The release sold out across South Korea and the United States within 45 minutes.
Challenge
To celebrate Nike's partnership with T1, we set out to create a limited-edition apparel collection that united two globally recognized brands while appealing to both traditional sportswear consumers and esports fans. The challenge was developing a visual language that honored Nike's performance-driven heritage while reinforcing T1's evolving identity during a pivotal moment for the organization.
Role
Role
Creative Director
Creative Director
Deliverables
Deliverables
Apparel Design
Apparel Design
Tools Used
Tools Used
Photoshop, Illustrator
Photoshop, Illustrator
Solution
I led the creative direction and apparel design for the collection, building a visual system around T1's newly reimagined identity. By combining bold typography, minimalist compositions, and premium product execution, the collection created a cohesive launch campaign that extended across apparel, retail environments, social media, and promotional materials. The release sold out across South Korea and the United States within 45 minutes.
Solution
I led the creative direction and apparel design for the collection, building a visual system around T1's newly reimagined identity. By combining bold typography, minimalist compositions, and premium product execution, the collection created a cohesive launch campaign that extended across apparel, retail environments, social media, and promotional materials. The release sold out across South Korea and the United States within 45 minutes.