Nike
2022
Goal
In partnership with Nike, I took the helm in designing our premier apparel launch. We set out to make a powerful statement, a showcase of two elite brands merging in epic fashion. With a crafted plan in place, we made the strategic decision to offer an exclusive, limited release. The result? A lightning-fast sellout across South Korea and the U.S. within 45 minutes.
Role
Creative Director
Deliverables
Apparel Design
Direction
Throughout the design process, we leaned heavily on a bold treatment of the T1 logo. In the wake of our rebranding efforts for the esteemed champion brand that T1 represents, our aim was for these designs to exude strength and encapsulate both the established legacy and the emerging new narrative we were crafting.
Nike
Goal
In partnership with Nike, I took the helm in designing our premier apparel launch. We set out to make a powerful statement, a showcase of two elite brands merging in epic fashion. With a crafted plan in place, we made the strategic decision to offer an exclusive, limited release. The result? A lightning-fast sellout across South Korea and the U.S. within 45 minutes.
Role
Role
Creative Director
Creative Director
Deliverables
Deliverables
Apparel Design
Apparel Design
Tools Used
Tools Used
Photoshop, Illustrator
Photoshop, Illustrator
Direction
Throughout the design process, we leaned heavily on a bold treatment of the T1 logo. In the wake of our rebranding efforts for the esteemed champion brand that T1 represents, our aim was for these designs to exude strength and encapsulate both the established legacy and the emerging new narrative we were crafting.
Direction
Throughout the design process, we leaned heavily on a bold treatment of the T1 logo. In the wake of our rebranding efforts for the esteemed champion brand that T1 represents, our aim was for these designs to exude strength and encapsulate both the established legacy and the emerging new narrative we were crafting.