2022
Challenge
Red Bull Gaming required a scalable tournament graphics system capable of supporting six sponsored esports teams competing throughout the League of Legends World Championship. The solution needed to maintain consistency across multiple cities, matchups, tournament stages, and social channels while remaining easy for internal teams to deploy.
Role
Creative Director
Deliverables
Graphic Package


Solution
I developed a modular graphics toolkit designed to support a wide range of tournament scenarios while maintaining brand consistency. The system included customizable layouts, imagery, typography, and implementation guidelines that enabled Red Bull's social team to efficiently create and distribute content throughout the tournament while ensuring a unified visual experience.










Challenge
Red Bull Gaming required a scalable tournament graphics system capable of supporting six sponsored esports teams competing throughout the League of Legends World Championship. The solution needed to maintain consistency across multiple cities, matchups, tournament stages, and social channels while remaining easy for internal teams to deploy.
Role
Role
Creative Director
Creative Director
Deliverables
Deliverables
Graphic Package
Graphic Package
Tools Used
Tools Used
Photoshop, Illustrator, After Effects
Photoshop, Illustrator, After Effects


Solution
I developed a modular graphics toolkit designed to support a wide range of tournament scenarios while maintaining brand consistency. The system included customizable layouts, imagery, typography, and implementation guidelines that enabled Red Bull's social team to efficiently create and distribute content throughout the tournament while ensuring a unified visual experience.
Solution
I developed a modular graphics toolkit designed to support a wide range of tournament scenarios while maintaining brand consistency. The system included customizable layouts, imagery, typography, and implementation guidelines that enabled Red Bull's social team to efficiently create and distribute content throughout the tournament while ensuring a unified visual experience.


