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2022
Challenge
This self-initiated project explored how a scalable visual system could be adapted across multiple MLS clubs while maintaining each team's unique identity. The objective was to create matchday graphics that felt authentic to individual club brands while functioning as part of a larger campaign framework.
Role
Creative Director
Deliverables
Social Graphics
Solution
By leveraging team color palettes, stadium photography, typography, and localized visual cues, I developed a flexible design system capable of adapting to different clubs without sacrificing consistency. The project demonstrates how a unified campaign structure can support diverse brand identities across a league-wide initiative.
Challenge
This self-initiated project explored how a scalable visual system could be adapted across multiple MLS clubs while maintaining each team's unique identity. The objective was to create matchday graphics that felt authentic to individual club brands while functioning as part of a larger campaign framework.
Role
Role
Creative Director
Creative Director
Deliverables
Deliverables
Social Graphics
Social Graphics
Tools Used
Tools Used
Photoshop
Photoshop
Solution
By leveraging team color palettes, stadium photography, typography, and localized visual cues, I developed a flexible design system capable of adapting to different clubs without sacrificing consistency. The project demonstrates how a unified campaign structure can support diverse brand identities across a league-wide initiative.
Solution
By leveraging team color palettes, stadium photography, typography, and localized visual cues, I developed a flexible design system capable of adapting to different clubs without sacrificing consistency. The project demonstrates how a unified campaign structure can support diverse brand identities across a league-wide initiative.